Social Media Manager Corte Madera

Social Media Manager

Full Time • Corte Madera
Overview

We are looking for a social media manager or boutique agency to manage and grow three regional Instagram accounts representing our Pilates/fitness studios across the North Bay, East Bay, and the Peninsula.

This role is ideal for someone who understands local marketing, community-driven brands, and fitness/wellness content, and can balance brand consistency with local personality.

Scope of Work

Platforms
    •    Instagram & TIK TOK (3 separate accounts per platform)
    •    Optional: light support with cross-posting to Stories or Reels scheduling tools

Content & Posting
    •    3–5 feed posts per account per week
    •    3–5 Stories per account per week
    •    Reels encouraged (repurposed from studio content is fine)
    •    Captions, hashtags, geotags, and light CTAs included

Community Engagement
    •    Respond to comments and DMs (during business hours)
    •    Engage with local businesses, partners, and influencers
    •    Support studio promotions, challenges, and events

Brand & Strategy
    •    Maintain a consistent brand voice across regions
    •    Customize content to feel local (neighborhoods, studios, instructors)
    •    Monthly content planning + approval workflow
    •    Coordinate with studio leadership on promos, launches, and campaigns

Analytics & Reporting
    •    Monthly performance summary per region:
    •    Follower growth
    •    Engagement rate
    •    Top-performing content
    •    Recommendations for improvement

What We’re Looking For

✅ Experience managing multi-location or franchise-style brands
✅ Strong Instagram and TIK TOK skills (especially Reels + Stories)
✅ Understanding of fitness, wellness, or lifestyle brands
✅ Ability to balance local flavor with brand standards
✅ Organized, proactive, and responsive
✅ Comfortable working with provided assets (studio photos/videos)

Nice to Have
    •    Bay Area or California market familiarity
    •    Influencer outreach experience
    •    Paid social experience (optional, not required)

Deliverables Summary
    •    Content calendar (monthly)
    •    Posting + engagement for 3 accounts
    •    Monthly analytics report
    •    Clear communication + responsiveness



Compensation
    •    Open to monthly retainer for agency
    •    Please include:
    •    Your pricing
    •    What’s included
    •    Examples of Instagram accounts you currently or previously managed
    •    Any relevant case studies

How to Apply

Please send:
    1.    A short intro about you or your agency
    2.    Links to Instagram accounts you manage
    3.    Your proposed monthly rate
    4.    Why you’re a good fit for a local, community-driven fitness brand


Optional Add-Ons (Future)
    •    Influencer coordination
    •    Paid Instagram ads
    •    Launch or challenge campaigns
    •    Regional growth experiments
Compensation: $2,000.00 - $5,000.00 per month




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Employee Discounts
Flexible Schedules