Overview
We are looking for a social media manager or boutique agency to manage and grow three regional Instagram accounts representing our Pilates/fitness studios across the North Bay, East Bay, and the Peninsula.
This role is ideal for someone who understands local marketing, community-driven brands, and fitness/wellness content, and can balance brand consistency with local personality.
Scope of Work
Platforms
• Instagram & TIK TOK (3 separate accounts per platform)
• Optional: light support with cross-posting to Stories or Reels scheduling tools
Content & Posting
• 3–5 feed posts per account per week
• 3–5 Stories per account per week
• Reels encouraged (repurposed from studio content is fine)
• Captions, hashtags, geotags, and light CTAs included
Community Engagement
• Respond to comments and DMs (during business hours)
• Engage with local businesses, partners, and influencers
• Support studio promotions, challenges, and events
Brand & Strategy
• Maintain a consistent brand voice across regions
• Customize content to feel local (neighborhoods, studios, instructors)
• Monthly content planning + approval workflow
• Coordinate with studio leadership on promos, launches, and campaigns
Analytics & Reporting
• Monthly performance summary per region:
• Follower growth
• Engagement rate
• Top-performing content
• Recommendations for improvement
What We’re Looking For
✅ Experience managing multi-location or franchise-style brands
✅ Strong Instagram and TIK TOK skills (especially Reels + Stories)
✅ Understanding of fitness, wellness, or lifestyle brands
✅ Ability to balance local flavor with brand standards
✅ Organized, proactive, and responsive
✅ Comfortable working with provided assets (studio photos/videos)
Nice to Have
• Bay Area or California market familiarity
• Influencer outreach experience
• Paid social experience (optional, not required)
Deliverables Summary
• Content calendar (monthly)
• Posting + engagement for 3 accounts
• Monthly analytics report
• Clear communication + responsiveness
Compensation
• Open to monthly retainer for agency
• Please include:
• Your pricing
• What’s included
• Examples of Instagram accounts you currently or previously managed
• Any relevant case studies
How to Apply
Please send:
1. A short intro about you or your agency
2. Links to Instagram accounts you manage
3. Your proposed monthly rate
4. Why you’re a good fit for a local, community-driven fitness brand
Optional Add-Ons (Future)
• Influencer coordination
• Paid Instagram ads
• Launch or challenge campaigns
• Regional growth experiments
Compensation: $2,000.00 - $5,000.00 per month
BODYROK offers high-intensity, low-impact workouts that tone, sculpt and redefine your body and mind in just 45 minutes! We are a rapidly growing company looking for fitness enthusiasts who are: organized, problem-solvers, demonstrate excellent interpersonal skills, and have a passion & excitement for our brand. We are seeking enthusiastic, service-oriented, hardworking individuals to work in our fast-paced studios. Let's ROK!
(if you already have a resume on Indeed)
Or apply here.
Employee Discounts
Flexible Schedules


















