Studio Operations Manager

A Studio Operations Manager for a Pilates studio oversees the daily operations of the studio portfolio while driving growth, marketing effectiveness, and overall studio success. 

This role combines operational management, client experience oversight, and strategic marketing initiatives to ensure the assigned portfolio runs smoothly. Responsible for studio market positioning for existing and new studios in the pipeline.

Role Overview

 The Studio and Operations Manager ensure smooth studio operations, manages marketing initiatives, and helps grow membership and class attendance. The role focuses on maintaining high service standards, optimizing studio performance, and implementing strategies that increase revenue and client retention.

Location- South and East Bay Portfolio

Salary - $80,000-$90,000 Full time 

Bonus- 15% annually 

 Key Responsibilities

Training
 • Oversee training and recruiting initiatives alongside lead instructors. Mentor and develop lead instructors.
 • Serve as a studio coach when needed and maintain a schedule with a minimum of 16 classes per month. Any class above 16 will be paid on an hourly basis based on current salary.
 Daily Operations Management
• Oversee day‑to‑day studio operations, ensuring classes run smoothly and on schedule
• Oversee alongside the lead instructors the front desk operations, bookings, client check‑ins, and studio systems
• Manage lead instructors studio cleanliness, equipment maintenance, and safety standards, and studio audits, provide feedback when necessary. 
• Monitor class capacity and scheduling to maximize utilization
• Handle client issues, feedback, and service recovery when needed 

Staff Coordination
• Support alongside lead instructors the hiring, onboarding, and training of instructors and front desk staff
• Ensure staff follow studio policies, brand standards, and service expectations
• Foster a positive team culture and maintain clear communication across staff
 

Marketing Efforts

 Marketing Strategy Implementation
• Execute local marketing initiatives to increase membership and class bookings
• Collaborate with management on marketing campaigns and promotions
• Manage studio social media presence, community engagement, and brand messaging
Lead Generation & Community Outreach
• Develop partnerships with local businesses, wellness professionals, and community organizations
• Coordinate promotional events, open houses, and workshops
• Manage referral programs and membership promotions
Digital Marketing Support
• Assist with email marketing campaigns, newsletters, and promotional messaging
• Monitor website bookings and online presence across platforms such as Google and social media
• Track marketing performance and report on campaign results

 Studio Success & Performance
Membership Growth
• Drive membership sales and retention strategies
• Track key metrics such as class attendance, membership renewals, and client acquisition
• Identify opportunities to increase client lifetime value
Client Experience
• Ensure a welcoming, professional environment for all clients
• Develop initiatives to enhance member engagement and satisfaction
• Implement feedback systems and continuously improve client experience

 

Financial & Performance Monitoring
• Monitor studio revenue, expenses, and profitability metrics
• Support budgeting and financial reporting processes
• Identify operational efficiencies that improve studio performance
Key Performance Indicators (KPIs)
• Membership growth and retention rate
 • Class attendance and studio utilization
 • Revenue and sales performance
 • Client satisfaction and retention
 • Marketing campaign performance and lead conversion

Any duties assigned by keyholders 

·       Administrative support when needed

·       Technical Support when needed

·       Studio coverage when needed
 

What we need from you:

Flexible and open availability with weekends and holidays required.

It is required to be able to work on-site and travel to studios at least 75% of the week, with the remaining 25% of the week remote. Occasional variations as needed, based on business needs. 

The position is full-time and exempt with an expected 40 hours worked per week (including classes coached).

Multi-unit management experience (3-5 years preferred).

Prior people management experience in high-end fitness, retail, or hospitality (3-5 years preferred).

Prior group fitness instruction, personal training, or professional athletic training experience (2 years preferred).

Bachelor’s degree (preferred).

Proficiency in g-Suite and MS office, specifically excel and google sheets.

Ability to lift / carry a minimum of 30 pounds.

Benefits: 10 paid vacation days per calendar year. 5 sick days per calendar year.  Health, dental and 401K available for all full time employees.

Summary
An Operations Manager plays a central role in ensuring BODYROK studios operates efficiently while supporting marketing initiatives that drive growth. By balancing operations, marketing execution, and client experience, the role directly contributes to long‑term studio success, profitability, and community engagement.